Why is the true identity of herbs important?
In order to protect the consumer’s health, as well as his or her money, it is of great importance to know exactly what plant or combination of plants is being ingested. There are many documented cases of fraud, mislabeling, adulteration and so on, related to some herbal products. That is not to say, however, that all products or providers are inefficient or dishonest.
Currently, there are efforts underway to improve quality, including good manufacturing processes (GMP), as well as providing the consumer with detailed factual information about the herbal product he or she may take.
Unfortunately, lack of seriousness still occurs, especially with some products advertised on the internet, for example, which may have little or no scientific foundation in relation to the positive claims made about their products. With regard to quality control and scientific research, North America still trails behind Western Europe.