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Presented by: UT El Paso / Austin Cooperative Pharmacy Program & Paso del Norte Health Foundation

The top selling Herbal products in the U .S.

The surge in the popularity of herbal and other natural products is not a “passing fad”. On the contrary, it continues to rise. In the United States, herbal dietary supplement retail sales were more than six billion dollars for the year 2015, reaching an all time high, according a report from the American Botanical Council’s Herbalgram journal (Tyler et al., 2015). The report states that retail sales of herbal supplements reached approximately $6.92 billion dollars, which marks a 7.5% increase in sales compared to 2014.

However, in 2016, consumers spent an estimated $7.452 billion on herbal supplements, an increase of approximately $530 million from the preceding year. These figures represent a 13-year streak in uninterrupted growth for various herbal products (Smith et al., 2017).

However, through the years, there has been variability in the total sales growth for diverse herbal products, according to the different market channels. For example, there was a 2.2% increase for 2012 in the mainstream market, or retail food, drug, and mass-market stores (FDM). On the other hand, there was a much larger increase (6.1%) in sales in natural herbal product stores, the so-called “natural channel” (Blumenthal et al., 2012). Blumenthal M, Lindstrom A, Ooyen C, Lynch ME. Herb supplement sales increase 4.5% in 2011. HerbalGram. 2012; 95:60-64.

According to the American Botanical Council’s report on U.S. mainstream market herbal supplement sales for 2016 (Smith et al., 2017) , the top 40 best selling herbs / supplements, by common and scientific name were as follows:

Common name (Nombre común en español) Scientific name (nombre científico)
1. Horehound (Marrubio) Marrubium vulgare
2. Echinacea (Equinácea) Echinacea spp.
3. Cranberry (Arándano rojo) Vaccinium macrocarpon
4. Ivy Leaf (Hoja de hiedra) Hedera helix
5. Turmeric (Cúrcuma) Curcuma longa
6. Black cohosh (Cohosh negro) Actaea racemosa
7. Garcinia Garcinia gummi-gutta
8. Green Tea (Té verde) Camellia sinensis
9. Ginger (Jengibre) Zingiber officinale
10. Fenugreek (Fenogreco o Alholva) Trigonella  foenum-graecum
11. Flax Seed / Flax Oil (Semilla / aceite de linaza) Linum usitatissimum
12. Aloe (Zábila/Sábila) Aloe vera
13. Yohimbe Pausynystalia  johimbe
14. Saw Palmetto (Palma sabal) Serenoa repens
15. Elderberry (Saúco) Sambucus nigra
16. Valerian (Valeriana) Valeriana officinale
17. Milk Thistle (Cardo mariano / lechoso) Silybum marianum
18. Garlic (Ajo) Allium sativum
19. Boswellia (Árbol del incienso / Olíbano) Boswellia serrata
20. Senna (Casia / Hoja de Sen) Senna alexandrina
21. Ginkgo Ginkgo biloba
22. Cinnamom (Canela) Cinnamomum spp.
23. Rhodiola Rhodiola  spp.
24. Coconut Oil (Aceite de coco) Cocos nucifera
25. Ginseng Panax spp.
26. Horny Goat Weed (Epimedio chino) Epimedium spp.
27. Red Yeast Tice (Levadura roja del arroz) Oryza sativa
28. Fennel (Hinojo) Foeniculum vulgare
29. Guarana (Guaraná) Paullinia cupana
30. Plant Sterols (Esteroles de origen vegetal) —————————————–
31. Açaí Euterpe oleracea
32. Green Coffee (Baya verde del café) Coffea arabica
33. Wheatgrass / Barley Grass (Trigo / Cebada) Triticum aestivum/Hordeum vulgare
34. Bioflavonoid Complex (Bioflavonoides) ——————————————
35. Yerba Mate Ilex paraguariensis
36. Maca Lepiduim meyenni
37. St. John’s Wort (Hierba de San Juan / Hipérico) Hypericum perforatum
38. Horsetail (Cola de caballo) Equisetum spp.
39. Chía (Semillas de Chía) Salvia hispanica
40. Evening Primrose Oil (Aceite de primavera)_ Oenothera biennis

*Source: Smith T, Kawa K, Eckl V, Morton C, Stredney R. Herbal Supplement Sales in US Increased 8.5% in 2017, Topping $8 Billion. HerbalGram. 2018; American Botanical Council http://cms.herbalgram.org/herbalgram/issue119/hg119-herbmktrpt.html?ts=1536759428&signature=b67d332bd32ff2a7b044ca3bfc7a66d4&ts=1553271888&signature=593b166fbc14d2e61fd2d6335d22a448